RicoDEAL High-Tech Tools to Sell Your Home
Not long ago, searching for a new home meant jumping in the car with your real estate agent and driving through neighborhoods, looking at house after house until you find ‘the one.’ While people still look at several houses before deciding which one is home, the chances are that they clicked from webpage to webpage to find it.
Home sellers that embrace new technology when working with an agent to advertise their property is not just a good idea, it’s a necessity.
“Technology has changed nearly every aspect of the way we live, so it is only natural that it affects the way sellers and their agent market and sell homes,” said Juan Ching “Most potential buyers make their first impression of a home online, and with so much high-quality media online, the bar has been raised for online real estate listings to really ‘wow’ buyers.”
Here are a few high-tech resources and gadgets that can help you and your agent sell your home:
Social Media. These days nearly everyone is on at least one social media platform, whether it be Facebook, Twitter or Pinterest, so including a social media strategy in your home’s marketing plan is becoming par for the course. “A well-placed post on Facebook or a properly timed Tweet can place your listing in front of hundreds, possibly thousands, of potential buyers and usually costs the seller nothing,” said Ching.
Virtual Staging. If a seller has already moved out and left a home empty, visual effects software can let you fill the empty house with different styles of furniture, add art and light fixtures or even change the wall color with the click of a mouse. “This can help prospective buyers visualize a home’s potential and see what the home looks like when it’s tailored to their taste,” said Juan Ching. “A seller can’t know what every buyer’s taste is, and this allows the home to be staged in any style at a fraction of the cost.”
Drones. Unmanned aerial vehicles, more commonly known as drones, are aircrafts without a human pilot aboard and can be used to take aerial photos of your home and the surrounding property. If your home has beautiful mountain views or sits on a large piece of property, drone photography can highlight these features. However, We’d like to remind sellers that rules for commercial drone use might not yet been put into place by the FAA, so it is important that sellers either hire a professional drone operator or an agent with a Federal Aviation Administration waiver.
By using a few of these tools, you can make your home’s listing more appealing to buyers and hopefully help sell it more quickly.
If you are interested in selling your home, contact Juan Ching or visit www.ricodeal.com
